Creator of BSI
Stefan Podedworny
Researcher, author, and AI strategist. Explores invisible forces that shape your decisions — scent, chemical communication, breathing, and cognitive biases.
How it all started
My first job was at the Institute for the Blind in Laski, near Warsaw. Working with people who navigate the world without sight — through scent, touch, sound — changed how I think about communication.
Today I'm a researcher, author, and AI strategist. I'm doing my doctorate at SGH Warsaw School of Economics, where I study how scent influences decision-making through the lens of behavioral economics. My dissertation extends Kahneman and Tversky's Prospect Theory into the sensory dimension.
I've written the "Inspiro ergo sum" book series, which connects behavioral economics with breathing physiology and the science of scent. I've built 15 AI tools that help people think more clearly, breathe better, and make better decisions.
Why I built BSI
After years of research into decision-making, I noticed that salespeople — especially those in direct and relationship sales — face enormous emotional pressure. They feel they have to be pushy to succeed. But that's not true.
BSI was born from a simple belief: you don't have to sound aggressive to sell well. AI can be a calm companion that helps you find the right words — without scripts, manipulation, or pressure. Just clarity and authenticity.
Books & research
Eight books, one revolution. From the neurobiology of smell, through identity, to decisions and the synthesis of an entire theory. The "Inspiro ergo sum" series is available at podedworny.com.
Technical execution
BSI was designed and built by ULhub — a tech company specializing in behavioral technology. ULhub transforms complex behavioral insights into intuitive digital products.
From AI architecture through UX to deployment — ULhub bridges the gap between human instinct and digital interaction.
Try BSI for yourself — it's free to start.
Open BSI